You can now import Custom Object records in bulk — with the same create/update flow you’re used to for Contacts and Opportunities.
This feature is currently under Account > Labs > "Company and Custom Object Import"
What’s new
- Create, Update, or Create + Update Custom Object records via CSV
- Duplicate handling using your object’s unique fields
- Control whether blank cells overwrite existing values
- Track imports in Bulk Actions, including success/error stats
How it works
- Go to Custom Object → Import
- Upload your CSV
- Choose an import mode:
- Create (creates new records)
- Update (requires Record ID)
- Create + Update (updates if Record ID exists, otherwise creates)
- Map columns → review → start import
- Track progress + results in Bulk Actions
Duplicate + unique field logic
If your object has multiple unique fields mapped, you’ll choose one to dedupe on.
If any other unique field conflicts, that row fails (so you don’t accidentally create bad duplicates).
Notes
• Only one Custom Object can be imported at a time (multi-object imports coming later).
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